Case Study: GQ Apparel cuts response times and boosts same-day service with Zaapi

GQ Apparel cuts response time by 47% with Zaapi

GQ Apparel, a leading men's apparel brand in Thailand, faced significant challenges managing high-volume customer conversations across 19 separate channels like Facebook, Shopee, and LINE. This fragmented system led to slow response times, missed messages, and a lack of visibility into team performance, creating friction for their customers.

Zaapi provided a solution by implementing a unified inbox to consolidate all channels and an AI Agent trained on GQ Apparel's products and policies. This combination of smart routing and automation helped cut the average response time by 47% to just 7 minutes 10 seconds, increased the 10-minute response rate to 90.3%, and reduced missed conversations by over 25%. Zaapi's tools enabled the brand to deliver faster, more consistent customer support at scale.

GQ Apparel