YUX
10 Case Studies
Case Study: WFP empowers Zambian farmers with a redesigned Maano marketplace by YUX
A YUX Case Study
World Food Programme delivers a new Maano app in less than 1 month with YUX
The World Food Programme (WFP) partnered with UNCDF to address challenges with Maano, a digital marketplace for Zambian farmers. Despite the app being live for a year, WFP was expending significant resources on user training, and many transactions were being arranged offline by agents. They engaged vendor YUX to transform the user experience of the app and integrate digital financial services.
YUX conducted field research and designed a new application with a revised workflow, a simpler UI, and locally-understood wording and icons. They delivered a complete UI kit and clickable prototype in under one month. The solution improved farmer loyalty to the program and WFP by including them in the design process.
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