Case Study: Orange Senegal accelerates mobile money innovation with YUX UX/UI design

Orange Senegal accelerates mobile money innovation with YUX through 15 design sprints

Orange Senegal, a major telecom operator, was undertaking a digital transformation driven by a rapidly evolving competitive landscape. Their challenge was to accelerate product development cycles and integrate user experience methodologies into their processes. To address this, they partnered with the vendor YUX for UX methodologies, UX/UI design, and front-end development services.

YUX worked alongside Orange Senegal's digital and IT departments to implement their solution. This involved conducting approximately 15 design sprints to define product roadmaps and features, and designing the experience and interface for several B2C and B2B applications, including the Orange Money app. As a result, the operator's digital department now effectively works with integrated teams of UX designers and developers.

Orange Senegal