Case Study: a regional auto-financing operator streamlines dealer intake with YuSMP Group's AutoFinance platform

Regional Auto-financing Operator cuts form-fill time by 50% with YuSMP Group

YuSMP Group was engaged by a regional auto-financing operator that was losing deals due to a fragmented intake process. Enquiries arrived through phone, email, and chat with no single owner, leading to manual data entry, slow scoring, and a lack of visibility into the queue, which caused buyers to go elsewhere before a callback could happen.

YuSMP Group built a custom web platform that served as an exclusive intake channel, funneling all enquiries into one tracked queue. The solution integrated with Bitrix24 CRM to push deals automatically and used the Dadata API to pre-fill form fields, cutting form-fill time by roughly 50%. The platform also featured Plusofon voice-call alerts for new leads, ensuring managers were notified within seconds. This delivered exactly-once CRM delivery semantics and provided the operator with a single, efficient channel for all dealer-finance applications.