Case Study: BIRD achieves 8% like-for-like sales growth with Yumpingo

BIRD - Customer Case Study

BIRD, the London-based chicken-and-waffles restaurant brand, was looking for a better way to understand guest experience and drive growth in a difficult restaurant market. The company needed clearer insight into what was working and where it could improve across food and service, so it turned to Yumpingo and its food intelligence platform.

Using Yumpingo, BIRD collected more than 25,000 guest reviews across three restaurants and began reviewing performance weekly to target underperforming dishes and service issues. This data-driven continuous improvement approach helped BIRD achieve 8% like-for-like sales growth over six months, including a 20% jump in one month, with BIRD attributing the uplift largely to insights from Yumpingo.

BIRD

Paul Hemings

Chief Executive Officer