Case Study: Expression Australia achieves more inclusive, accessible website navigation with Yump

Expression Australia improves Deaf user navigation with Yump and 200+ Auslan videos

Expression Australia, a customer organization supporting Deaf and hard of hearing people, faced challenges with a website that was difficult to navigate, failed to meet accessibility standards, and did not adequately represent their community. They commissioned vendor Yump to address these issues with a website transformation.

Yump implemented a user-centred, bilingual redesign informed by testing with Deaf users. The solution incorporated over 200 Auslan signpost videos to enhance navigation and integrated new functionality like a service locator and online shop. This empowered users and provided more inclusive, accessible content for Australia's Deaf community.

Expression Australia