Case Study: MedVector Secures $3.5M Funding with Yum Yum Videos

MedVector secures $3.5M with Yum Yum Videos

MedVector, a clinical trials enablement platform, faced the challenge of explaining its complex, regulated telemedicine workflow to investors, physicians, and institutional partners. They needed a lean communication strategy to align these stakeholders around their new model. To address this, MedVector partnered with vendor Yum Yum Videos to produce a series of whiteboard animation explainer videos.

Yum Yum Videos created three focused explainer videos that clearly visualized the company's complex processes. This video-driven solution served as the primary communication asset on a lean landing page. The results were significant, as this strategy helped MedVector secure $3.5 million in funding and engage over 20 clinical trial sites during its early-stage growth.

MedVector