Case Study: McGraw Hill achieves 7.2% digital revenue growth with Yum Yum Videos

McGraw Hill drives 7.2% digital growth with Yum Yum Videos

McGraw Hill, a global education company, faced the challenge of clearly explaining its new digital learning platforms to instructors and students. They needed to position their shift from print to digital as innovative yet easy to adopt and support onboarding at scale across institutions with different levels of digital readiness. To address this, they partnered with the animated video agency Yum Yum Videos.

Yum Yum Videos created three custom explainer videos focusing on McGraw Hill's GO, Sharpen, and Evergreen platforms. This solution provided clear, visual stories that supported the company's communication strategy. As a result, McGraw Hill reported 7.2% year-over-year digital revenue growth and achieved 95% instructor adoption of its Evergreen delivery model, with digital products representing 61% of total revenue.

McGraw Hill