Case Study: FreshTunes reaches 500K views and global artist adoption with Yum Yum Videos

FreshTunes reaches nearly 500K views with Yum Yum Videos

FreshTunes, a digital music distribution platform, needed to clearly explain its radical freemium business model to independent artists, quickly attract them to gain traction in a competitive industry, and build trust with a global creator audience. To meet this challenge, they partnered with the animated video company Yum Yum Videos to create an explainer video.

Yum Yum Videos created a high-impact animated explainer video that distilled the complex model into a simple, engaging story. The solution was highly successful, garnering nearly 500K organic views across Facebook and YouTube, reaching artists in over 140 countries, and helping the platform grow to over 2 million uploaded songs. Remarkably, the video remained FreshTunes' primary explainer asset for years, providing Yum Yum Videos' client with significant long-term value.

FreshTunes