Case Study: Branch achieves unicorn growth and clearer market communication with Yum Yum Videos

Branch raises $300M with Yum Yum Videos

Branch, a mobile linking and attribution platform, needed to simplify its complex technology for multiple audiences and communicate its open ecosystem vision to support growth. They partnered with the vendor Yum Yum Videos to create a custom animated explainer video to meet this challenge.

Yum Yum Videos produced a clear, animated explainer that transformed Branch's complex concepts into simple visual stories. This video became a core communication asset, coinciding with Branch raising $300 million in Series F funding, achieving a $4 billion valuation, and scaling to support over 100,000 apps worldwide. The work by Yum Yum Videos provided crucial clarity and supported the company's major growth milestones.

Branch