Case Study: BetterUp simplifies enterprise coaching communication with Yum Yum Videos

BetterUp scales to a $4.7B valuation with Yum Yum Videos

BetterUp, an enterprise coaching platform, faced the challenge of simplifying complex onboarding for thousands of new enterprise members, differentiating its sales performance offering, and maintaining a consistent brand narrative during a period of rapid growth. To address this, they partnered with the animated video company Yum Yum Videos to produce custom explainer videos combining mixed media and motion graphics.

Yum Yum Videos created two explainer videos that translated BetterUp's complex value proposition into clear visual stories. This solution supported the company's communication strategy during a critical growth phase, coinciding with it raising over $300 million in funding, surpassing $100 million in annual recurring revenue, and achieving a $4.7 billion valuation. The videos became a key part of BetterUp's toolkit, supporting onboarding and enterprise adoption as its customer base expanded by over 80%.

BetterUp