Case Study: Airtm Simplifies Fintech Communication and Reaches 600K+ Views with Yum Yum Videos

Airtm reaches 600K+ views with Yum Yum Videos

Airtm, a digital dollar account and peer-to-peer exchange, faced the challenge of simplifying its complex fintech product for mass adoption, building trust in regions affected by inflation, and communicating clearly across both Spanish- and English-speaking audiences to support its regional growth. The company Yum Yum Videos was engaged to produce an animated explainer video to address these needs.

Yum Yum Videos created a bilingual animated explainer that transformed Airtm's technical model into a clear, user-focused story. The video was released simultaneously in Spanish and English and quickly became Airtm's most-viewed content, surpassing 600,000 organic views. Two months after the video's launch, Airtm secured a $15 million investment, with the explainer serving as a core communication asset that supported this growth story.

Airtm