Case Study: Able clarifies HR tech onboarding and compliance with Yum Yum Videos

Able explains HR tech workflows with Yum Yum Videos as it raises $10.5M+

Able, a SaaS platform for candidate onboarding and compliance in the staffing industry, faced the challenge of clarifying its operationally complex value proposition to recruiters, enterprise clients, and partners. They also needed to differentiate themselves in the competitive HR tech market and equip their teams with effective communication assets. To address this, they worked with the vendor Yum Yum Videos.

Yum Yum Videos produced two animated explainer videos that translated Able's complex workflows into simple, visual stories. These videos served as key communication assets during a significant growth phase for the company. The results achieved coincided with this period, which included Able raising over $10.5 million in venture funding and subsequently being acquired by Bullhorn in 2022.

Able (formerly EmployStream)