Case Study: SINAI Technologies boosts decarbonization awareness with Yulu Public Relations

Sinai Technologies grows LinkedIn followers 283% with Yulu Public Relations

Sinai Technologies, a decarbonization platform, faced the challenge of amplifying awareness for its solution at a critical time when companies worldwide were taking action on carbon. The company engaged Yulu Public Relations to help meet this goal.

Yulu implemented its Play Bigger strategy to define an industry category for Sinai, which was then amplified through owned media like an original video series, earned coverage in top-tier publications, and a focused LinkedIn campaign. As a result, Yulu secured over 70 pieces of coverage in outlets like the Wall Street Journal and Reuters, generated nearly 270,000 LinkedIn impressions, and grew Sinai's LinkedIn followers by 283%.

Sinai Technologies