Case Study: JourneyHR boosts employee wellbeing with YuLife

Supporting Employees with Value-Driven Insurance through YuLife and JourneyHR

JourneyHR, a people-focused HR consultancy founded in 2010, wanted a group life insurance provider whose mission matched its own values of connection, impact, and employee wellbeing. The team was looking for more than a standard insurance policy and wanted a benefit that would engage a younger workforce and support both physical and mental health, so they partnered with YuLife.

YuLife delivered a value-driven life insurance and wellbeing solution through its app, combining insurance with gamified challenges, a leaderboard, step tracking, and mindfulness rewards like Calm discounts. The impact was strong: 100% of employees downloaded and used the app, average activity reached 6,900 steps per day per team member, and mindfulness averaged 210 minutes per week, well above the national benchmark.

JourneyHR

Aliya Vigor-Robertson

Founding Partner