Case Study: Cloud International boosts engagement and culture with YuLife

How this recruitment agency used its employee benefits to boost culture, engagement & attract top talent

Cloud International, a niche IT recruitment consultancy, needed to strengthen employee attraction and retention in a highly competitive talent market while supporting the wellbeing of staff in high-pressure recruitment roles. To replace underperforming benefits platforms, it turned to YuLife for insurance, an EAP, and employee wellness benefits delivered through a single app.

YuLife launched with a company-wide “wellness month” to drive adoption, combining app-based wellbeing tools, step tracking, meditation, rewards, and a leaderboard to tap into Cloud International’s competitive culture. The result was 97% app downloads and 66% monthly engagement one year on, with employees increasing activity levels to 2.3x the UK average daily steps and the wellbeing programme becoming a core part of the company culture.

Cloud International

Alix Hobbs

Director Of Operations