Case Study: The Football Association achieves mobile coaching content delivery with YUDU

The Football Association launches coaching apps with YUDU and offline touchline access

The Football Association (The FA), the governing body for football in England, needed to transition its key coaching publications, The Future Game guide and The Boot Room magazine, into the digital age. Their challenge was to service the modern coaching workforce with rich-media and interactive content for professional development, moving beyond traditional print materials. They partnered with vendor YUDU to implement a digital publishing solution.

YUDU provided a consultative approach and creative services to help The FA build apps for these publications, enhancing them with high-definition video and interactive HTML5 content. The solution allowed coaches to access critical reference material offline on the touchline and use features like note-taking directly on their devices. YUDU's technology successfully helped The FA bring its coaching strategy into the mobile age.

The Football Association