Case Study: The HIC Group achieves faster growth and streamlined operations with Ytel Engagement Platform

Ytel Engagement Platform simplified daily tasks and increased overall revenue and company growth for HIC Marketing through a customizable platform and high level functionality

The HIC Group, a fast‑growing national insurance intermediary (HIC Marketing), needed an all‑in‑one communications system that combined a dialer with lead‑posting, agent monitoring, rules for lead buyers and robust reporting. They chose the Ytel Engagement Platform to replace separate dialer and lead systems and to meet their scalability, admin visibility, and operational needs.

Ytel implemented a customized, scalable engagement platform and Smart Support that integrated dialing, lead posting, monitoring and reporting into one ecosystem, eliminating complex integrations and troubleshooting. The solution helped Ytel and The HIC Group grow revenue and simplify daily workflows—maintaining 20–40 agent seats over time—and enabled faster expansion than previous vendors.

The HIC Group

Rob Sturchio

Managing Partner