Case Study: Del Mar Advertising achieves 22–25% campaign response and clearer ROI with Ytel's Ringless Voicemail

How Del Mar Advertising leveraged the power of Ringless Voicemail to convey customer ROI, improve analytics and continue proving their value as an agency

Del Mar Advertising, a full-service marketing agency serving iHeartRadio and over 50 car dealerships, struggled to convey clear ROI and consistent campaign metrics when using other ringless voicemail platforms. They turned to Ytel for Ringless Voicemail and better reporting because previous solutions lacked ease of use and the high-level analytics needed to prove value to dealership clients.

Ytel delivered a solution using its Ringless Voicemail, Ytel API real-time dashboard and Beacon platform reports (Campaign Detail, Run Cost, Daily Overview), plus campaign scheduling and responsive Smart Support. The result: measurable improvements — campaign response rates of 22–25% (up to 25% due to higher deliverability), conversion rates over 20%, and clear reporting (e.g., campaigns that rang 10,000 numbers, produced 1,300 callbacks and set 10 appointments) that helped Del Mar Advertising demonstrate ROI and grow client value.

Del Mar Advertising

Andrew Hagstrom

Chief Executive Officer