Case Study: Wanelo achieves 20% increase in mobile web clicks with Yozio

Wanelo Optimizes For Mobile Growth

Wanelo is a mobile-first shopping destination (launched 2012) used by millions to discover products curated by other shoppers. As the company doubled down on app growth, its team faced a common problem: the app-store “black box” left them unable to see which organic clicks—from mobile web pages, emails or SMS—actually led to installs, preventing data-driven optimization.

Wanelo installed Yozio’s lightweight SDK and used Yozio SuperLinks to match clicks to installs and track performance across organic channels and long-tail search landing pages. With clear attribution and A/B tests on its mobile homepage, Wanelo identified its mobile web as the top source, boosted link clicks by 20% and achieved an install rate above 50%, enabling focused, measurable organic growth.

Wanelo

Sean Flannagan

VP of Product