Yozio
4 Case Studies
Case Study: Pinterest achieves top App Store rankings and 100%+ install growth with Yozio
A Yozio Case Study
Pinterest Fuels Mobile App Growth With Yozio
Pinterest, a visual discovery platform founded in 2010, grew rapidly into one of the largest online platforms with more than 75% of its users on mobile. Its mobile growth team, which avoids paid ads and focuses on email, SMS, mobile web and referrals, faced a major challenge: limited mobile attribution data—the “black box” of the app stores—leaving them unable to reliably track which channels and campaigns drove installs or diagnose where acquisition funnels were breaking.
Pinterest implemented Yozio’s Growth Platform and SuperLinks to capture detailed attribution, run A/B experiments on smart banners and interstitials, and personalize post-install experiences. The data-driven tests more than doubled iPhone download rates, pushed the iPad app from #70 to #2 (and kept the iPhone app consistently in the App Store top 15), improved sustained user acquisition, and enabled faster troubleshooting and ongoing optimization.
Open case study document...
Daniel Chu
Growth Engineering Manager