Case Study: Planet Organic achieves 100% revenue increase with Yoyo double points campaign

Planet Organic - Customer Case Study

Planet Organic partnered with Yoyo because Fridays represented a major opportunity to boost sales, and their data suggested customers were ready to buy if given the right incentive. The challenge was to turn that buying intent into more frequent and higher-value purchases.

Yoyo implemented a double points campaign on Friday mornings to encourage shoppers to buy at the right time. The campaign delivered a 100% increase in revenue and a 39% increase in customers, showing a strong measurable uplift for Planet Organic.

Planet Organic