Case Study: Vintner boosts engagement and sales with Yoyo Design's Shopify eCommerce redesign

Vintner boosts time on site by 50%+ with Yoyo Design

The customer, Vintner, was transitioning its business from B2B to a direct-to-consumer model and needed a new eCommerce website. Their challenge was to create an online wine purchasing experience that reflected their energetic and friendly brand while supporting this significant business shift. They partnered with the vendor, Yoyo Design, to achieve this using the Shopify platform.

Yoyo Design implemented a solution focused heavily on user experience, rebuilding the shopping journey to replicate a personal, expert interaction online. The results were award-winning and included a more than 50% increase in time on site and a 33% reduction in bounce rate. The new site successfully immersed users in the brand and supported conversions, providing a strong foundation for Vintner's future growth. Yoyo Design continues to work with the client through an optimization partnership.

Vintner