Case Study: Marie Curie creates a moving digital memory experience with Yoyo Design

Marie Curie drives 200K page visits with Yoyo Design

Yoyo Design worked with Marie Curie, a charity caring for people with terminal illnesses, to address the challenge of creating a digital space for those coping with bereavement. The project required a sensitive and inclusive platform where memories of loved ones could be shared, serving as an entry point to the charity's support services while resonating with a broad audience affected by grief.

The solution from Yoyo Design was the creation of Memory Cloud, a website featuring a soothing design centered on an animated daffodil motif. The vendor implemented a gentle visual and audio experience to engage users and subtly incorporate the Marie Curie brand. For launch, Yoyo also created an augmented reality campaign to promote the platform. The results were significant, with the site attracting 200,000 page visits, 130,000 new users, and maintaining a very low bounce rate of 5%.

Marie Curie