Case Study: The Royal Dutch Gazelle closes the gap between B2B and B2C with Youwe

The Royal Dutch Gazelle launches B2B and B2C platforms with Youwe in 6 months

The Royal Dutch Gazelle, the largest bicycle manufacturer in the Netherlands, wanted to close the gap between their manufacturers and customers. Their challenge was to evolve from a purely B2B company and begin selling directly to consumers online, while also modernizing their B2B portal for dealers. They engaged vendor Youwe to address this need.

Youwe implemented a comprehensive Magento-based solution, building both a new B2C ecommerce website and a modernized B2B portal. A key feature was the integration of both platforms with Gazelle's SAP system using the Youwe Magento SAP Connector, enabling real-time synchronization of pricing, stock, and bill of materials data. To assist with the project, Youwe ConnectIT also provided a dedicated Magento developer for six months. The solution successfully transformed Gazelle's business, allowing them to sell directly to consumers and providing their B2B dealers with a more efficient, real-time online marketplace for bicycles and parts.

The Royal Dutch Gazelle