Case Study: Staples Achieves More Leads with Youwe Marketing Automation

Staples boosts conversion 475% with Youwe

The customer, Staples Business Advantage, the B2B division of office supplies company Staples, sought to implement marketing automation to generate more leads. The vendor, Youwe, their long-term digital partner, was challenged to start a pilot program for the Dutch office to test the effectiveness of this approach before a global rollout.

Youwe implemented a marketing automation solution that included targeted content, A/B testing, and lead scoring. The vendor created a dedicated campaign focused on inspirational content rather than direct product promotion to identify interested prospects. This strategy resulted in a 475% higher conversion percentage and 50% more leads generated through A/B testing for the customer.

Staples