Case Study: Schneider Electric expands into B2C with Youwe’s Magento 2 commerce platform

Schneider Electric expands to 150+ countries with Youwe

Schneider Electric, a global market leader in energy management and automation, primarily operated in the B2B space and sought to enter the B2C market to gain direct customer insights and support the end-user buying process. To address this challenge, they partnered with vendor Youwe to build a direct-to-consumer online sales channel.

Youwe implemented a Magento Commerce 2 platform integrated with systems like SAP ERP to create a webshop for Schneider Electric. This solution enabled the company to sell directly to consumers, test new products and content, and gain valuable end-customer insights. The project facilitated Schneider Electric's digital transformation for the B2C market, allowing them to expand their reach across multiple marketplaces and enhance the customer experience.

Schneider Electric