Case Study: Keesing Media Group achieves cross-border eCommerce growth with Youwe’s Pimcore and Magento platform

Keesing Media Group launches cross-border eCommerce for 15 countries with Youwe

Keesing Media Group (KMG), a major European publisher of puzzles and games, faced the challenge of managing its extensive product range and complex lifecycles across 15 different countries. To support its digital transformation and cross-border eCommerce growth, KMG needed a centralized system to manage product information and integrate it with its existing architecture. They partnered with Youwe to implement a solution.

Youwe built a Product Lifecycle Management (PLM) system using Pimcore to serve as a central data hub, integrating it with KMG's ERP and other systems. They also developed a multi-country eCommerce platform on Magento. This fully integrated solution provided KMG with greater control over its assortment and campaigns, enabling more efficient management and distribution of its product data to support its global ambitions.

Keesing Media Group (kmg)