Case Study: Gallagher achieves a future-proof B2B ecommerce platform with Youwe and Magento

Gallagher enables 2-day dealership pickup with Youwe

The customer, Gallagher, the global leader in electric fencing, needed a future-proof online B2B2C platform to support its extensive dealer network and customer base. They partnered with vendor Youwe, who provided strategic consulting, design, and development to build a robust solution using the Magento 2 platform.

Youwe implemented a customized Magento platform integrated with a PIM system and the customer's ERP. A key result was a custom product configurator module allowing customers to design fencing setups, which then provided purchase options. The solution also used geolocation to automatically route visitors to correct regional warehouses and stock information. Gallagher reported that Youwe executed their online strategy and vision extremely well, resulting in a platform that supports immediate purchasing and dealer pick-up within two days.

Gallagher