Case Study: De Heus boosts global marketing automation with Marketo and Youwe

De Heus saves time across local campaigns with Youwe and Marketo

De Heus, a global producer of nutritional products for livestock and aquaculture farmers, sought a scalable solution to improve its global customer communications. The challenge was managing a diverse, global marketing and sales team with varying levels of digital maturity across different regions and cultures. Youwe implemented the Marketo marketing automation platform to address this need.

Youwe provided a full Marketo Engage implementation, fully integrated with Microsoft Dynamics CRM. This created a global center of excellence, enabling local marketing teams to easily roll out campaigns with predefined structures and reports. The solution empowered the global team with seamless marketing automation, provided sales with quality insights into account behavior, and saved each country significant time in campaign creation.

De Heus