Case Study: Charities Aid Foundation boosts webinar engagement and donation upsell with Youwe's marketing automation

Charities Aid Foundation boosts webinar attendance to 53.47% with Youwe

Charities Aid Foundation (CAF) wanted to upsell to its existing customer base by positioning itself as a trusted source of fundraising advice to ultimately increase donations processed through its service. To meet this challenge, they partnered with Youwe to develop a digital marketing strategy using marketing automation platforms.

Youwe implemented a new digital marketing process centered around a webinar series, utilizing Act-On for marketing automation and Oktopost for social media management. The solution was highly successful, generating 729 registrations and a 53.47% attendance rate, significantly above the industry average. It also achieved a 61.04% survey response rate, allowing CAF to effectively nurture new leads.

Charities Aid Foundation