Case Study: AVEBE achieves centralized product data management with Youwe’s Pimcore-based PIM platform

AVEBE centralizes product data with Youwe for 2,500 farmers and one single point of truth

AVEBE, an international Dutch starch manufacturer, faced challenges with decentralized and error-prone product information management across multiple systems. They partnered with vendor Youwe to implement a Pimcore-based Product Information Management (PIM) and Master Data Management (MDM) platform to centralize their data and ensure consistency.

Youwe developed a solution using Pimcore to integrate data from various sources, including ERP systems, creating a single source of truth. This enabled efficient multi-user master data management and robust cross-media publishing capabilities. The new platform significantly improved data integrity, streamlined labor-intensive processes, and allowed AVEBE to quickly share accurate product information with both customers and their internal organization.

AVEBE