Case Study: Auping boosts eCommerce revenue with Youwe's headless Drupal and Magento platform

Auping boosts eCommerce revenue 480% with Youwe

Auping, a Dutch manufacturer and retailer of beds and mattresses, needed to undergo a large-scale digital transformation to improve its online presence and expand its eCommerce capabilities. Their initial platform lacked the performance and flexibility needed to sell their highly customizable products online. They partnered with vendor Youwe for a full-service digital solution.

Youwe implemented a future-proof platform built with Drupal and integrated with Magento 2 (Adobe Commerce) for eCommerce, adopting a headless approach for the front-end. This solution included new applications like a store locator and mattress advisor, a complete UX redesign, and digital marketing support for SEO and CRO. As a result, Youwe helped Auping achieve a 480% increase in eCommerce revenue, a 105% rise in organic traffic, and a 300% improvement in their average Google search position.

Auping