Case Study: Heavy Equipment Colleges of America achieves 105% lead growth with Youtech & Associates

Heavy Equipment Colleges of America boosts leads 105% with Youtech & Associates

Heavy Equipment Colleges of America (HEC) needed to generate a steady stream of high-volume leads to support its growth but was struggling with an underwhelming conversion rate and ineffective ads. The school partnered with Youtech & Associates for a comprehensive digital marketing strategy to rapidly increase traffic and optimize ad efficiency.

Youtech & Associates implemented a multi-channel solution for HEC, utilizing localized PPC, SEO focused on certification-related keywords, and targeted social media ads. This strategy drove a 105% increase in leads and a 65% rise in total traffic while also decreasing the cost-per-click (CPC) by 17%.

Heavy Equipment Colleges of America