Case Study: Empower Brands achieves stronger franchise lead growth with Youtech & Associates

Empower Brands boosts non-brand conversions 43% with Youtech & Associates

Empower Brands, a multi-brand home services franchise organization, faced marketing inefficiencies across its portfolio. For its brand JAN-PRO Cleaning & Disinfecting, the challenge was an over-reliance on branded paid search traffic masking poor non-brand campaign performance and a weak organic search presence. For Wallaby Windows, the need was to establish effective social media and search advertising from scratch in a competitive market. They partnered with Youtech & Associates for paid search, SEO, and social advertising services.

Youtech implemented a dual strategy. For JAN-PRO, they restructured paid campaigns to focus on high-intent non-brand keywords and overhauled the SEO foundation with intent-aligned content and improved E-E-A-T signals. For Wallaby Windows, Youtech built clear campaign structures separating service types and tested ad formats across social media and search. The results were significant: JAN-PRO saw a 43.37% increase in non-brand conversions with a 25.39% lower CPA and an 88.67% rise in organic sessions. Wallaby Windows achieved a major reduction in cost per lead for window replacement services, from $375 to $89, while generating consistent inquiries.

Empower Brands