Case Study: Blue Cliff College Achieves Higher Enrollment with Youtech & Associates

Blue Cliff College boosts PPC conversions 100% with Youtech & Associates

Blue Cliff College, a trade school based in Louisiana and Mississippi, was struggling with an extremely low enrollment rate of 1% despite high marketing costs. They partnered with Youtech & Associates to overhaul their digital marketing strategy with the goals of cutting their budget in half and significantly increasing enrollment.

Youtech implemented a comprehensive solution focusing on PPC, SEO, and Paid Social. They simplified the Google Ads account by trimming thousands of ads, restructured keywords and audiences, and created a new paid social strategy. As a result, Blue Cliff College saw a 101% increase in PPC conversions with a 30% lower budget, a 33.96% rise in form submissions from SEO, and a cost per lead on Facebook ads that dropped to approximately $65. Youtech successfully helped the college drastically improve its enrollment rate and marketing efficiency.

Blue Cliff College