Case Study: L'Oréal achieves actionable customer insights and a personalized communication strategy with YouScan

Top beauty brand got valuable insights and personalized communication strategy

L'Oréal, the world's largest cosmetics company with 36 brands in 150 countries, faced limitations from traditional research methods and needed honest, large-scale customer insights, better campaign monitoring, and a way to find authentic influencer partners. To address this, L'Oréal partnered with YouScan and its social media monitoring system to tap natural online conversations and unbiased consumer feedback.

YouScan deployed its platform—featuring automatic sentiment detection, visual mention search, and interactive analytics—allowing L'Oréal to analyze vast amounts of mentions at scale. Using YouScan, L'Oréal received feedback on new and updated products, discovered the exact words customers use to praise products, adjusted its communication strategy, identified influencer advocates, and conducted competitor analysis, producing actionable insights for ongoing research and marketing optimization.

L'Oréal

Marina Tarandiuk

Marketing Research Specialist