Case Study: Auchan achieves reliable customer feedback and 24-hour issue resolution with YouScan

One of the leading retail companies increased customer loyalty

Auchan, a major international retailer operating 4,084 stores across 17 countries, faced unreliable customer feedback from traditional questionnaires and lacked end-to-end analytics and the ability to evaluate employee performance. To close this gap the retailer turned to social media monitoring with YouScan to capture honest, real-time customer insights.

YouScan’s social listening solution enabled Auchan to adjust its customer communication strategy, revise pricing based on reviews, analyze service quality, and respond to critical situations rapidly—resolving issues like pricing inaccuracies within 24 hours. As a result, Auchan increased customer loyalty, improved marketing lead acquisition, and built an effective feedback process across a large team using YouScan.

Auchan

Irina Yargina

Community Manager