Case Study: Ogilvy UK proves Aperol’s cultural impact with YouScan

Ogilvy UK proves Aperol’s cultural impact with 1.3 million images using YouScan

Ogilvy UK, a London-based advertising and PR agency, faced the challenge of proving that the Aperol brand had become culturally embedded in British life. Text-based social mentions alone were insufficient to make a compelling case for their client pitch. They turned to the vendor YouScan and utilized its Visual Insights product to find this proof.

Using YouScan, the team analyzed over 1.3 million images containing shades of orange across UK social media to find Aperol's distinctive visual elements where the brand was not explicitly named. The solution proved that Aperol's visual penetration was 0.01%, which, when compared to major brands like Fanta, served as hard proof of significant cultural presence. This data became a central and successful piece of their pitch, enabling them to win the client.

Ogilvy UK