Case Study: Ogilvy UK streamlines rapid Winter Olympics reporting with YouScan Insights Copilot

Ogilvy UK powers twice-daily Olympics reporting with YouScan

Ogilvy UK needed to monitor the massive volume of social conversation during the fast-moving 2026 Winter Olympics and turn it into clear, actionable reports for internal and client-facing teams. The challenge was efficiently extracting the most relevant trends and insights from this high-volume data, which was impossible with traditional manual analysis alone. This led them to use YouScan’s Insights Copilot.

The solution was implementing YouScan’s Insights Copilot, an AI agent that allowed analysts to work through data conversationally to quickly surface important trends and viral moments. This enabled the team to produce twice-daily reports during the event's peak without unsustainable manual effort. YouScan helped Ogilvy UK scale its reporting workflow, process the noise, and deliver timely insights based on social listening data.

Ogilvy UK