Case Study: AeroCool Achieves a 100% Influencer Response Rate with YouScan

How to Get a 100% Response Rate from Influencers

AeroCool, a gaming performance products company selling in more than 50 countries, needed a better way to move beyond traditional B2B marketing and build direct consumer relationships. The team also wanted to find relevant influencers efficiently across key markets without spending excessive time and money on manual searches and PR databases. They turned to YouScan, a social media intelligence platform, to support influencer discovery and social listening.

With YouScan, AeroCool used filters, deep history, reports, and tagging to identify organic influencers, especially in markets like the UK, and quickly build a relevant creator list. The results were strong: the team found 10 UK-based YouTubers in just 3–4 hours, achieved a 100% response rate, and was still working with about 80% of those creators six months later. YouScan also helped AeroCool track sponsored content, estimate influencer value, analyze product feedback, and uncover product insights that influenced budget allocation and design changes.

AeroCool

Eric Canzano

Public Relations Manager