Case Study: The Coca-Cola Company boosts social media listening and campaign insights with YouScan

How the brand leverages social media analytics

The Coca-Cola Company needed a scalable way to monitor social media across six countries in Central Asia and the Caucasus, where multiple languages, fast-moving conversations, and strong brand visibility made it difficult to track mentions, trends, and customer feedback in real time. It turned to YouScan, an AI-powered social media intelligence platform with image recognition, to help its team understand what people were saying about the brand and its campaigns.

With YouScan, Coca-Cola centralized social listening, used Telegram alerts for urgent mentions, analyzed sentiment and demographics, and tracked campaign performance, user-generated content, and visual trends. The solution helped the company respond faster to customer questions, evaluate channel effectiveness, discover insights for future campaigns, and identify emerging interests such as triathlons and cycling in Kazakhstan. Coca-Cola also reported that YouScan’s language support, simple UX, and frequent product updates made it easier for its distributed team to work efficiently.

The Coca-Cola Company

Alina Shafigova

CCAR CIC Team Leader