Case Study: Michelin achieves increased sales and deeper customer insights with YouScan

A major tire manufacturer improved the accuracy of feedback and increased sales

Michelin, a global leader in tires and sustainable mobility operating in 170 countries with more than 111,000 employees, needed better ways to categorize and process the large volume of mentions related to its diverse products and services. Facing an inability to track potential customer requests, segment feedback by product type, and filter irrelevant chatter, Michelin partnered with YouScan and adopted YouScan’s social listening and analytics capabilities to improve monitoring quality.

YouScan implemented autocategories, automatic sentiment detection, and refined search queries to exclude commercial posts and irrelevant references, enabling precise feedback segmentation and real-time identification of potential customers. As a result, YouScan helped Michelin measure customer loyalty, improve feedback accuracy, eliminate noise from monitoring, and increase sales by tracking and acting on relevant customer queries.

Michelin

Artem Stepanov

Influencer marketing and technical communication manager