Case Study: AeroCool achieves 100% influencer response rate and cost-efficient, data-driven influencer marketing with YouScan

A global computers company got a 100% response rate from influencers

AeroCool, a global gaming-hardware company selling cases, PSUs, mice, headsets and fans across 64 countries, needed to move from distributor-driven promotion to direct, data-driven influencer and social media marketing without hiring costly PR agencies. To achieve this shift they turned to YouScan, using its social listening and influencer-discovery capabilities to find relevant creators and monitor campaign performance.

YouScan implemented targeted influencer discovery with filters and country-based search, helping AeroCool identify genuine customers among influencers and build influencer bases in key markets. The YouScan solution drove a 100% influencer response rate, cut expenses, time and resource needs for influencer outreach, and provided product-performance insights that AeroCool used to adjust product and marketing plans.

AeroCool

Eric Canzano

Public Relations Manager