Case Study: National Association of African Americans in Human Resources achieves a transformed member experience with YourMembership

National Association of African Americans in Human Resources - Customer Case Study

The National Association of African Americans in Human Resources (NAAAHR) faced growing Gen Z and Millennial membership and rising expectations for digital engagement while relying on disparate legacy systems that left chapters siloed and members unable to communicate. To modernize their member experience, NAAAHR selected YourMembership (deploying YourMembership AMS and YM Careers) to replace their “technology dinosaur” with an all‑in‑one platform.

YourMembership implemented a centralized AMS and built‑in online community that unified chapter information, enabled real‑time member communication, and integrated website, events, and ecommerce. As a result, NAAAHR now engages members immediately upon joining, improved efficiency, productivity and cost‑savings, and supports 15.5k members across 30+ chapters since adopting YourMembership in 2014.

National Association of African Americans in Human Resources

William Rolack

Chief Executive Officer