Case Study: Healthcare Financial Managers Association achieves rapid 10‑week LMS launch, boosting enrollments and revenue with YourMembership

Healthcare Financial Managers Association high client revenue growth and enrollments

The Healthcare Financial Managers Association (HFMA), a professional organization for hospital and healthcare finance leaders, faced a tight deadline to launch a critical exam-prep course and LMS portal within 10 weeks, including major AMS integration for SSO and CE/grade recording. HFMA engaged YourMembership to implement the solution, leveraging ymlearning® and the Survey + Testing Engine to meet the accelerated timeline.

YourMembership executed an expedited discovery, configured and branded the ymlearning® LMS, integrated it with HFMA’s AMS and ecommerce, and deployed the Testing Engine and Crowd Wisdom™ Institutional Sales module on schedule (launch Jan 2, 2011). The implementation delivered immediate increases in enrollments and revenue for HFMA’s flagship exam-prep program, enabled expansion into new certificate offerings, and established a scalable online education platform that rivals and surpasses their traditional programs.

Healthcare Financial Managers Association