Case Study: Great Day Improvements (GDI) reduces frontline turnover with Yourco SMS communication

Great Day Improvements cuts manufacturing turnover from 12.7% to 2.3% with Yourco

Great Day Improvements (GDI), a home improvement provider with 5,000 employees across 338 locations, faced high frontline turnover due to unreliable communication. Information like schedule changes and policy updates was not reaching its deskless workforce through existing channels like email or apps. To solve this, GDI partnered with Yourco to overhaul its communication strategy.

Yourco implemented its SMS-based employee communication platform to reliably reach every worker via text message. This solution provided two-way texting, AI-powered translation, and segmented sending. As a result, GDI significantly improved retention, with organization-wide retention increasing from 87% to 93% and manufacturing turnover dropping dramatically from 12.7% to 2.3%.

Great Day Improvements (gdi)