Case Study: Nielsen Holdings maximizes employee volunteer impact with YourCause CSRconnect

Nielsen scales 47 ERGs across 7 U.S. regions with YourCause

Nielsen Holdings faced the challenge of connecting its large, global workforce through shared interests and causes to maximize both employee engagement and social impact. To address this, they turned to their Employee Resource Groups (ERGs) but needed a better mechanism to organize activities. They utilized the YourCause CSRconnect platform and its "Groups" functionality to manage these initiatives.

The solution implemented by YourCause allowed Nielsen to create dedicated groups for its ERGs and office locations on a central platform. This enabled leaders to post events, manage volunteer sign-ups, track hours, and maintain records. As a result, engagement grew significantly with 47 different employee resource groups now active on the platform. YourCause provided the necessary tools to efficiently organize a wide variety of volunteer opportunities, from local citizenship exam practice sessions with HOLA to long-term data partnerships with organizations like GLAAD through the PRIDE ERG.

Nielsen Holdings