YourCause
27 Case Studies
A YourCause Case Study
Capgemini faced the challenge of sustaining and recognizing employee engagement during the isolation of 2020, particularly across its employee resource groups (ERGs). Using YourCause (Blackbaud)’s CSRconnect employee engagement platform, the CSR team tracked participation and impact to better understand and support ERG activity during the pandemic.
With data from YourCause, Capgemini launched its first ERG Awards to formally recognize group and individual contributions, using platform insights to inform nominations and external judging. The effort coincided with measurable gains: ERGs logged more volunteering hours than any prior year, were promoted twice as often companywide, and retained members at an 8% higher rate—outcomes enabled by the visibility and reporting provided by YourCause.