Case Study: HCA (Hospital Corporation of America) achieves personalized, segment-driven engagement for 250k+ decentralized employees with YourCause

HCA - Customer Case Study

HCA (Hospital Corporation of America), a network of more than 252,000 decentralized employees across 170+ uniquely branded hospitals and clinics, faced the challenge of keeping hundreds of annual giving and volunteer campaigns personal and relevant for local sites. HCA turned to YourCause, leveraging its segmented engagement portal and CSR program suite (Giving/Matching, Volunteer/Matching, Cause Cards, Dollars for Doers) to provide a nationwide platform that could be customized for each location.

YourCause implemented a strategy of segmentation and Engagement Elements—creating 176 platform segmentations so each location can be branded, choose features, pilot programs (for example, Nashville adopting Dollars for Doers), and pull location-level reports with privacy controls. The solution supported hundreds of localized campaigns, reached over 250,000 decentralized employees, and produced measurable engagement, including 45% employee engagement in the top ten segments.

HCA